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Privacy Policy

Effective Date: April 26, 2026 · Last Updated: April 26, 2026

1. Who We Are

Fractal Roof ("we," "us," or "our") is a metal roofing contractor operating in the Greater Toronto Area, Ontario, Canada. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website at fractalroof.ca ("the Site") or interact with us through our online forms, email, telephone, or in person.

This policy is governed by Canadian federal privacy law, specifically the Personal Information Protection and Electronic Documents Act (PIPEDA), and Canada's Anti-Spam Legislation (CASL) where applicable.

2. Information We Collect

2.1 Information You Provide Directly

When you submit our quote request form or otherwise contact us, we may collect:

• Name — to address you correctly in correspondence
• Phone number — to contact you about your inquiry
• Email address — to send estimates and follow-up information
• Property address and postal code — to assess your roof and provide an accurate quote
• Project details — any additional information you choose to share about your roofing needs

2.2 Information Collected Automatically

When you visit the Site, our hosting provider (Vercel) and content delivery network (Cloudflare) may automatically collect:

• IP address (used for spam protection and analytics)
• Browser type, version, and language
• Operating system and device type (mobile/desktop)
• Pages visited and time spent
• Referring URL (the website that linked you to us)
• UTM campaign parameters (when you arrive from a tagged marketing link)

If we use analytics services (such as Google Analytics 4) or advertising pixels (such as Meta Pixel), they may set cookies on your device. We will request your consent before activating non-essential tracking cookies in jurisdictions where this is legally required.

2.3 Lead Attribution Data

When you submit our contact form, we automatically include the following non-personal session information to help us understand how customers find us and what services interest them:

• Marketing source (e.g., Instagram, Facebook, Google) — derived from referring URL or UTM parameters
• Pages or sections you viewed before submitting (e.g., which roofing profile you opened)
• Active filters at submission time (e.g., colour or profile filter)
• Approximate session duration
• Approximate location (country, region) — provided by Cloudflare; not your precise address

This information is stored only in your browser's sessionStorage during your visit and is sent only when you choose to submit the form. It helps our team prepare a more relevant response and measure marketing effectiveness. You may clear this data at any time by closing the browser tab.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To respond to your inquiry and prepare a roofing estimate
• To schedule consultations, site visits, and installations
• To communicate about your project — schedule changes, materials, warranty details
• To send invoices and process payments
• To provide customer support and after-installation service
• To comply with legal, tax, and warranty obligations
• To improve our website and services through anonymized analytics
• With your consent, to send promotional offers and roofing-related news

We do not use your information for purposes other than those stated above without your explicit consent.

4. Legal Basis for Processing

Under PIPEDA, we process your information based on:

• Consent — when you submit our forms or sign up for communications
• Contractual necessity — to provide the roofing services you requested
• Legitimate business interests — to operate, secure, and improve our services
• Legal obligations — to comply with tax, warranty, and other regulatory requirements

5. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share information only with:

• Service providers who help us operate the business — such as our website host (Vercel), CDN (Cloudflare), email forwarding (Cloudflare Email Routing), CRM tools, and accounting software. These providers are contractually obligated to protect your information.
• Material suppliers and subcontractors — only the information necessary to fulfill your project (typically just your address for delivery)
• Government authorities — when legally required by court order, subpoena, or applicable law
• Successors in business — if Fractal Roof is acquired or merged, your information may be transferred as part of the business; you will be notified before this happens

6. Data Retention

We retain your personal information only as long as necessary for the purposes described in this Policy, or as required by law:

• Quote requests not converted to projects: 12 months from initial contact
• Active customer records: for the duration of our 50-year workmanship warranty period
• Financial and tax records: 7 years, as required by the Canada Revenue Agency
• Marketing communications: until you unsubscribe or withdraw consent

After the retention period ends, we securely delete or anonymize your information.

7. Data Security

We protect your personal information using:

• HTTPS/TLS encryption for all data in transit between your device and our website
• Secure cloud infrastructure (Cloudflare DDoS protection, Vercel SSL)
• Limited internal access to personal data on a need-to-know basis
• Regular security reviews of our hosting and email systems

Despite our safeguards, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but commit to notifying you promptly of any breach affecting your information, in accordance with PIPEDA's breach notification requirements.

8. Your Rights

Under PIPEDA, you have the right to:

• Access the personal information we hold about you
• Correct any inaccurate or incomplete information
• Withdraw consent for processing (subject to legal or contractual restrictions)
• Request deletion of your information, where we are not required to retain it
• Request a copy of your information in a portable format
• File a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca

To exercise any of these rights, contact us at info@fractalroof.ca. We will respond within 30 days as required by law.

9. CASL — Email and Electronic Communications

In compliance with Canada's Anti-Spam Legislation:

• We send commercial electronic messages (CEMs) only with your express or implied consent
• Every marketing email includes an unsubscribe link that we honour within 10 business days
• You can also unsubscribe by emailing info@fractalroof.ca with subject "Unsubscribe"
• We do not send commercial messages to people who have not requested them

10. Cookies and Tracking Technologies

The Site may use cookies and similar technologies to:

• Essential cookies — required for the site to function (e.g., security)
• Analytics cookies — measure visitor traffic anonymously (e.g., Google Analytics 4)
• Advertising cookies — only with your consent (e.g., Meta Pixel for Facebook ads)

You can control cookies through your browser settings. Disabling essential cookies may affect site functionality.

11. Children's Privacy

The Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

12. International Transfers

Some of our service providers (such as Vercel and Cloudflare) operate servers outside Canada, including in the United States. By using the Site, you acknowledge that your information may be transferred to and processed in jurisdictions with different privacy laws than Canada. We ensure that any such transfer includes appropriate contractual safeguards to protect your information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page reflects the latest revision. Material changes will be communicated through a notice on the Site or by email if you have provided one. Continued use of the Site after changes are posted constitutes acceptance of the revised Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

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For privacy concerns that we cannot resolve, you may file a complaint with the Office of the Privacy Commissioner of Canada at www.priv.gc.ca or by phone at 1-800-282-1376.